The importance of SEO (Search Engine Optimisation) and what’s involved
Chances are, you have heard of SEO (Search Engine Optimisation) a number of times, especially if you’re currently in the process of getting a new business off the ground, upgrading your old website, or if you’re focusing on building online momentum or capturing a new market.
Basically, if done well, your website’s SEO can get you showing on the first page of Google search results when people search for businesses like yours and the services you offer.
While the general concept and purpose of Search Engine Optimisation or SEO/keywording are fairly simple to comprehend, actually getting the intricacies of SEO correctly in the backend of your website – so it’s working effectively to boost your search rankings – is something else entirely!
And if that’s not already complicated, another factor to the complex SEO science is that the algorithms of it (or the ‘rules’ if you like), are constantly changing and the goalposts always shifting – so the SEO that works well today may not be the SEO that works at all tomorrow!
So, now you’re wondering: “If all this invisible, behind-the-scenes, keyword ‘computer-sciencey’ stuff is so difficult to master, is SEO actually that important?”
Unfortunately, YES. SEO really is important.
Statistics show that the first page of search results receives 95% of all web traffic and that 75% of people never look beyond the first page. NEVER!?
The correct SEO can essentially help you capture up to 95% more traffic than results trailing behind on subsequent pages. If you’re not currently on the first page, you could be reaching just 5% of your online potential. Scary, isn’t it?
As much as a little bit of SEO effort can go a long way in improving your rankings, making no effort can swiftly work in the opposite direction, pushing you out of results while your competitors forge ahead – and, perhaps benefitting from web traffic that was originally meant for you!
So, how is great SEO done?
Before anything else, keyword research is completed in order to identify which words are used most regularly in searches to find you, your competitors and the services you offer.
We also have to identify and think like your target market to understand why they want what you offer.
You see, there is more to excellent SEO beyond the mathematic or scientific elements of it that are learned. There’s also an element of creative thinking – just a little outside of the box.
We’ve had a lot of success in getting our customers ranking on the first page of Google and other search engines results by following all the correct steps and then finetuning it with our own specialised skill.
What else is involved?
A professional website that’s easy to navigate and understand
The look, feel, functionality, reach and visibility of a website to its target audience is equally as important as the quality of the product or service the business provides.
There’s nothing quite like a stunning, well-designed, professional website to show the world how serious you are about what you do. On the other hand, a poorly designed, busy, confusing, and dysfunctional website will have the very opposite effect.
The website must be fast
Ironically, very little can turn an online visitor off faster than a slow-loading website. A website that’s slow to load and jump between pages can be infuriating. You’re wondering if it’s your connection, if something has intercepted the site, if they’re a legitimate business or trustworthy.
Doubt and impatience begins to set in immediately. Within 3 seconds, in fact – which is the short amount of time your site has to load before 40% of users back out and head off to another. Google also ranks faster loading sites higher.
Most web hosting providers are overseas – Social Web Works is based locally, here in Australia, and is super fast.
SEO framework that supports best practice meta descriptions.
This is the short, 2-3 line text preview shown below each Google search result. It gives the user a small glimpse into what the page content is about before opening the link.
Again, there’s a science behind it – often a tough juggling act of fitting the ideal meta description into a restrictive amount of text, capturing enough keywords for Google to pick up on what the page is about, whilst also keeping it punchy and appealing so users will feel compelled to take a look inside.
Content is key
Google needs to see you are an expert in your field, or that you really do offer the services you say you do. Therefore, the content of your website must be relevant to the keywords you’ve identified.
You’ll never rank highly if your keywords revolve around accounting but your content is about dog washing.
That’s extreme, but the point is, if your identified SEO keywords are on the topic of accounting, it’s not enough to mention a couple of those keywords once or twice on a page, your content must be meaningful.
Have enough content so Google can see you’re an expert
Google responds very well to websites that are not only filled with meaningful content that correlates with its SEO but sites that are regularly updated and populated with fresh new content, information, articles, images and topics, too.
What better way to get the wealth of knowledge you have on this topic to start paying off for you in dividends!
Think of the 10 questions you are asked most frequently. Chances are, people are searching for those answers online too.
Regular SEO reviews to ensure you’re ranking for the identified keywords. If not, what are the next steps?
As mentioned earlier, not only do the algorithms (or ‘rules’) of SEO constantly shift, human behaviour, language and the way we search constantly evolves too – so the SEO that works well today may not be the SEO that works well tomorrow.
When Social Web Works takes you on as a client, it’s not about taking your money and sending you off on your merry way. We provide a full service which includes making sure your site is always optimised to reach as many potential clients as possible.
Web Design Orange and SEO Expert in the Central West
Here’s how Social Web Works can help….
- Our Copywriters understand how ‘SEO Grammar’ works, helping us create content that will most appeal to Google and rank highly in search results – while also appealing to your target market.
- We do the keyword research and identify the words most used to search for the services you offer.
- We create beautiful landing pages that talk in-depth about the services or items you would most like to focus on.
- Our copywriter then writes the content for the landing pages, focusing strongly on the keywords, your point of difference and what your target audience are looking for
- We work with Google to get your pages indexed. Indexing is the very start of the ranking process. If Google hasn’t indexed your pages, they won’t be amongst the millions of potential results. The best way to explain it is that indexing is showing up for the race, ranking is actually winning it.
- We monitor the rankings closely and update as necessary, ensuring each page is continuously optimised to reach your target audience.
About Social Web Works
We’ll design you a superb, professional, search engine optimised website, host it, add the content and provide you with comprehensive support and ongoing management. Web Design Orange NSW and surrounds | Read more