Simply put, regular blogging is an inexpensive, yet very effective way for small businesses to drive traffic to their website, connect more with their target audience, maximise their marketing efforts and finally, attract more prospective clients.

According to this new report, almost 80% of companies using blogging as a part of their marketing strategies reported gaining new customers through their blogging efforts. 82% of businesses said that blogging is critical to their business.

How does the simple, age-old act of putting pen to paper – errr, fingertips to keyboard, rather – do all of that? Sounds fishy, right? Not to mention, outdated. 

However, even though video content and social media is playing a larger role in business marketing in 2020, blogging remains an essential part of getting your voice heard. 

One of the best ways to build awareness of your business or brand with your customer is by consistently providing them with relevant and useful content in your blog.

For new or small businesses starting to map out a marketing strategy, blogging is an inexpensive marketing tool with a tangible payoff. For larger, more established companies, blogging is an ideal base of a large-scale marketing plan, and a way to bring a personable voice into your brand to remain relevant to your market. 

Here are just some of the powerful benefits regular blogging can have on your business’ website.

It’s an exceptional SEO (search engine optimisation) boost

Google, and all other search engines, love fresh, relevant and regularly updated content and they reward it with higher overall search engine rankings.

Your blog is an evolving collection of articles, keywords, and expertise that any reliable search engine demands. 

If you consistently provide search engines with fresh content, your site is much more likely to return at the top of search results when people are seeking websites, businesses, services or topics using the keywords that are consistently found throughout the content on your website.

Statistics show that the first page of search results receives 95% of all web traffic and that 75% of people never look beyond the first page. NEVER!

Great content can essentially help you capture up to 95% more traffic than results trailing behind on subsequent pages. If you’re not on the first page, you could be reaching just 5% of your online potential.

Blogging goes hand in hand with successful social

Blogging and social media were once two different animals. Blogging was where you’d post serious content. Social media was for your less serious self, and you’d rarely cross-contaminate the two.

Now, you share your business’ blog posts to social media to create interesting, engaging and informative experiences for your followers, and hopefully, capture the interest of some new followers, too.

Without a blog to promote on social media, you’re missing an opportunity to engage with your target audience.

Expert content is key 

Google needs to see you are an expert in your field in order to display your site at the top of search results. The website content must also correlate to the keywords/SEO you’ve identified. 

If your identified SEO keywords are on the topic of accounting, it’s not enough to mention a couple of those keywords once or twice on a page, your content must be meaningful, regularly updated, added to and relevant to your audience. 

#Tip: Think of 10 questions you are asked most frequently by your clients. Chances are, those answers are being searched for online too.

Luckily, given that it’s a topic you’re most likely very well versed on, you won’t struggle with the expert knowledge part of this equation….

However, as any business owner will be able to empathise with – where on earth will you find the time!?

Blogging beats advertising

Your blog functions as your advertising, only way better. 

Research shows that people are so averse to internet banner ads that they’re more likely to climb Mount Everest than click one.

I didn’t believe that was an actual finding when I first read it either. 

But it’s true. Think about the number of times you have clicked on a banner ad in your life – and actually meant it!

Social Web Works Blog Subscription Service

As business owners ourselves, we know you don’t have the time, nor the energy or brain capacity after a long, hectic day to write blog posts – let alone do it regularly. 

However, we know how well consistent content and blogging works as an imperative marketing tool in driving traffic to your site and getting you real results and actual conversions, month after month. 

That’s why we’ve come up with a very cost-effective monthly Blog Subscription Service that’s designed to get you maximum results – regardless of if you’re a start-up with minimal cash flow or an established business planning for new growth. 

Talk to us today about how this service can drive new success.